Posts Tagged ‘social media’

Communicating between Generations

October 20, 2010

In today’s blog, SPC Board member Diane Gaw offers her take on the CCIL (Coalition for Communication and Intercultural Leadership) seminar held October 14 at Clark University, with panelists John Chetro-Szivos of Fitchburg State University, Jose Ramirez of UmassMemorial Health Care, Azure Collier of Worcester Polytechnic Institute, and Alicja Januszewicz of Boston Scientific Labs.

In a room packed with communicators, business people, and academics, I listened to a fascinating discussion on intergenerational communication preferences. The organizers divided the generations differently than some I’ve seen (usually Boomers are 1945-1964), with “Traditionalist” 1925-1942, “Baby Boomer” 1943-1960, “Gen X” 1961-1981, and “Millennial” 1982-1998.

The panelists agreed that e-mail needs to remain written in “real” English, with full sentences and good spelling, especially as it’s used for work, but that reaching younger audiences means using all the social media tools at hand, too. Azure, from WPI, reminded us to be prepared to react quickly to any negative posts – which often simply means “pushing them down” in Facebook comments by adding new information f-a-s-t.

One of the most remarkable results of new technology noted: the ability to self-publish. With the numbers of newspapers going down, each of us now “owns” a publishing machine, and direction has changed — rather than the papers telling us what to think, customers now tell companies what’s up. John Chetro-Szivos, who moderated, reminded us that Marshall McLuhan’s point about communications being an extension of the body is even more true now than when McLuhan wrote it!

It was stressed that we need to know our audience before deciding which “tools” to use — perhaps printed and e-mail for Traditionalists, more of a mix for younger generations, and, for Millennials, all the current methods at our disposal except, possibly, print. So, for any one communication blast, we may need a variety of paths.

When I asked about how to attract younger members to our group and Web site, the answer, from Azure, was “talk to them.” Invite them to learn about etiquette for business writing, tips to navigate the business world, etc. Anybody up for founding a traveling program on “How to Write Like You Mean Business”?

And, a tip I try to take to heart: own your boundaries — just because you have a smart phone doesn’t mean you HAVE to be on call 24/7. Set your times to be “offline” — say, after 7 p.m. till you choose to check e-mail in the morning. Easier said than done, when there’s an anxious client on your case!

It certainly was a great beginning to a program of CCIL podcasts coming up for SPC members this year. I say: catch them, if you can!

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Retailers use social media to entice shoppers

November 27, 2009

Check out how some retailers are using social media to get the word out on their deals to holiday shoppers this Black Friday.

http://www.youtube.com/watch?v=4w6txc7dw84