New Media Technology Reading

November 24, 2009

As many of you know, I’m taking a master’s course at Clark University this semester entitled New Media Technology. Essentially the course deals with social media and how businesses and organizations are taking advantage of it. One of the best parts of the course has been the books we’ve read. Here is a list of what we’ve read that you may want to take a look at:

The Long Tail: Why the Future of Business is Selling Less of More (by Chris Anderson)

  1. Also check out Chris Anderson’s Long Tail blog

The New Influencers: A Marketers Guide to the New Social Media (by Paul Gillin)

The Social Media Bible: Tactics, Tools & Strategies for Business Success (by Lon Safko and David K. Brake)

We also read a fascinating article entitled “Is Google Making Us Stupid?” by Nicholas Carr which appeared in the July/August 2008 issue of the Atlantic.


Kel Kelly’s blog and Web 2.0 vids

November 21, 2009

SPC will welcome Kel Kelly, partner/founder and CEO of Kel & Partners, as she presents “How Web 2.0 is Changing Public Relations,” on Tuesday, December 8 at Coral Seafood. Check out Kel’s blog and her videos on Web 2.0 on the Kel & Partners Web site.

Register for the December 8 meeting here.

Kel Kelly

Scholarship applications now being accepted

November 12, 2009

Do you know a college student in Worcester County majoring in a communications field or with plans to pursue graduate studies in communications? Do you know a college professor who teaches communications or an administrator who advises students on financial aid or careers? Can you help us spread the word about its annual Elaine Cencak Memorial Scholarship so as many eligible students as possible have a chance to apply?

For the eighth consecutive year, SPC will award a $1,000 scholarship to a recipient who is:

  • a full- or part-time college student majoring in a communications field
  • currently enrolled as a sophomore, junior, or senior (with plans to pursue a graduate program in a communications field)
  • attending a college in Worcester County
  • not a current SPC member

The deadline for applications is Monday, February 15, 2010. All applications must be postmarked or received via e-mail by that date.

Details and application forms are available on the scholarship page of the SPC Web site.

Open house at Prism Point Photography

November 12, 2009

prismYou may have seen Jeanine Vitale taking photos at monthly SPC programs. Jeanine is owner of Prism Point Photography at 22 St. James Drive in Northboro, which will be having its annual open house and studio from 10 a.m. to 6 p.m. this Sunday, Nov. 15. Featured will be matted and unmatted photo prints, photo greeting cards, jewelry by Paul Nason and “Just Jessye,” and pottery by Carol Mecagni. Guests will enjoy complimentary desserts, cider, and coffee. For more information, call 508-393-7654.

Let the blogging begin!

November 6, 2009

Welcome to the SPC Communicator, a brand new blog launched by the Society of Professional Communicators. My name is Mike Vigneux and I am on the SPC board. For my day job, I’m the director of public affairs at the Colleges of Worcester Consortium, Inc. I’ve been an SPC member for about five years.

We hope this blog will be a fun and interactive space for our members to talk about and share interesting trends within the communications field. Please feel free to comment on our posts and suggest material for us to cover.