New Media Technology Reading

As many of you know, I’m taking a master’s course at Clark University this semester entitled New Media Technology. Essentially the course deals with social media and how businesses and organizations are taking advantage of it. One of the best parts of the course has been the books we’ve read. Here is a list of what we’ve read that you may want to take a look at:

The Long Tail: Why the Future of Business is Selling Less of More (by Chris Anderson)

  1. Also check out Chris Anderson’s Long Tail blog

The New Influencers: A Marketers Guide to the New Social Media (by Paul Gillin)

The Social Media Bible: Tactics, Tools & Strategies for Business Success (by Lon Safko and David K. Brake)

We also read a fascinating article entitled “Is Google Making Us Stupid?” by Nicholas Carr which appeared in the July/August 2008 issue of the Atlantic.

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One Response to “New Media Technology Reading”

  1. Margorie Sprung Says:

    Your site is one of my favorite. I m gonna read all, ty for info. Keep working on blog.

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